Grupo Voalle

Elleven ecosystem

Santa Maria, Brazil - 2022 to present

At Grupo Voalle, I work as a Senior Product Designer and lead the user experience, interface and Design System of the Elleven ecosystem, the company’s new generation of products, including the Elleven Super App.

The challenge and the concept

Elleven was created to replace the Voalle ERP, the company’s flagship product. The challenge was to evolve a complex B2B product, used in clients’ day-to-day operations, into a more modern and consistent experience without losing the depth the business requires. I define solutions in partnership with business and technology teams, starting from UX Research with interviews, behavioral analysis and opportunity mapping.

Human-centered design

Every flow goes through low and high-fidelity prototypes to validate hypotheses quickly, data-driven usability tests and metrics tracking after delivery. That process is behind interfaces such as the Elleven Super App, the Finee payment flow and access to the Trust app, shown in the videos alongside. I also lead and guide the Design team.

Design System and AI

I created and govern the ecosystem’s Design System, with more than 40 documented foundations and components, from colors, typography, grid and icons to buttons, menus, tabs, drawers, charts and calendars. I structured the navigable Design System, with a showcase and AI skills (Claude Code), so new screens are born following the standards. AI is also part of my process in research, insight generation, flow automation and speeding up creative work.

Brand and culture

Through DesignLAB, I created identities that bring technology closer to people: the symbol for Ellen, Grupo Voalle’s AI, a purple “e” with a pink spark that stands for the transformative power of artificial intelligence, and the brand for Synapse, the AI Research guild. Other pieces complete the work, such as the t-shirt for Nextpath, the portal where clients share ideas and follow what is about to be developed, and the Halloween-themed daily for internal communication.

Impact

An ecosystem with a single language, from the ERP to the app, built on a living Design System and a design process that uses AI to gain speed without giving up research and validation with users.