Weecaps
Digital experience redesignA new digital experience to communicate innovation in biotechnology.
A complete redesign of the website for Weecaps, a company specialized in smart microencapsulation solutions for industry. I led the project end to end, from content strategy and design to developing the new website.
The challenge and the concept
The previous website looked dated, described the technology in broad terms and offered no clear path to contact. The goal was to turn it into a B2B sales tool: explain a complex technology simply, build technical trust and guide R&D and Innovation managers to a conversation with the team, positioning Weecaps as a technology company applied to industry, not an academic lab.
Human-centered design
I structured the journey around the visitor’s problem rather than the company’s history: problem, possibility, solution, evidence, process and contact. The new architecture organizes content into solutions, applications, technology, cases and articles, with a clear hierarchy, straightforward navigation and calls to talk to R&D throughout the experience. The visual language, inspired by the scientific world, places microencapsulation at the center of the narrative.
Code and AI-powered execution
I developed the website with Next.js, React and TypeScript, with cases and technical articles managed in easy-to-update content files, a qualified lead capture form and a technical SEO foundation, with a sitemap and pages built for search. AI sped up production, from structuring the content to implementation, without compromising the care put into each page.
Production and impact
The result is a renewed digital experience that strengthens the brand’s positioning, supports building authority in microencapsulation and turns the website into an active channel for generating business opportunities.
Services
- Content strategy
- UX/UI Design
- Website Redesign
- Information Architecture
- Responsive Design
- Website development
- SEO
